SHAKE IT
for past few months I have bin working on a developing a fast food brand "shake it" .... 2 young Saudi engineers from Riyadh got this concept of milkshake parlor while traveling through Europe.
When they came to me… non of us had any idea what is really required.... we jumped to bright colors right away colors considering the fun nature of milkshake and fast food ... as we developed the concepts over time we ended up having black white and gray as primary colors, as it was felt by the client that black and white will give a cooler feeling. I didn’t really tried to talk them out of it, I thought since the client is experimenting with every thing in the brand why not try some this totally experimental with the identity and themes
When they came to me… non of us had any idea what is really required.... we jumped to bright colors right away colors considering the fun nature of milkshake and fast food ... as we developed the concepts over time we ended up having black white and gray as primary colors, as it was felt by the client that black and white will give a cooler feeling. I didn’t really tried to talk them out of it, I thought since the client is experimenting with every thing in the brand why not try some this totally experimental with the identity and themes
actual milkshake glass
actual place